Our forward-thinking Cadillac audience is more knowledgeable about EVs than the average driver. So of course, they would be curious and eager to learn more about LYRIQ — the very first all-electric Cadillac SUV.

To help overcome potential barriers like range anxiety and questions about charging, we created “Your EV Life” to inspire, inform and convince them of the effortless and iconic lifestyle that comes with owning a LYRIQ. This CRM campaign consisted of a multi-touch email cadence, landing page and six educational videos showcasing how seamlessly LYRIQ fits into their everyday lives. 

And how’s this for a plug: We have the results to show for it.

Plus, you can see more about this campaign (and other Cadillac work) here.