• All About The Work
  • A Little About Me

Jeff Cruz

Chief Creative Officer

  • All About The Work
  • A Little About Me

Designed for Action

Taking a brand that had become known for plastic cladding and mostly faux performance (as well as the one that created the modern-day Gremlin called the Aztek) and making it into a legit player is no small task. Fortunately, Pontiac's design, performance and advertising got a serious overhaul. Little did we all know (at least those of us at the agency) the brand would get whacked just a few years later.

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