Why do you help a nearly bankrupt school district like Detroit Public Schools? Lots of reasons. For the kids. For a district, and a proud city, in desperate need. And for a fallen colleague, mentor and friend. We did it pro bono as well. And we did it well. To the tune of an additional $6 million in funding for DPS, and the 2010 Grand Effie for us. The latter by besting the likes of Apple’s apps and Goodby, Silverstein and Partners’ Assurance idea for Hyundai. Heck, even the Harvard Business Review gave us a shout out.