Knowing the FX network was going to blow their promotional wad by episode one, Courtney Cox was looking for a friend to help launch and maintain momentum for her new original series Dirt. She found one in Pontiac. Not only did her character Lucy drive a Pontiac Solstice GXP – and that played out naturally in several episodes – the show’s writers actually changed their story line so that a major plot twist led to a stalker putting disturbing photos in the trunk of her car (the promo spot include scenes from the show).

That triggered a promotion and website for viewers to search for clues and guess who had the dirt on Lucy for a chance to win her sweet ride. While the show got mixed reviews and decent ratings, the integration was so spot on FX and Cadillac ran a strikingly similar program in Damages the following season. You know what they say, imitation can be the sincerest form of flattery.