Before it got whacked, Pontiac was the BMOC in college sports. And trust me, it wasn’t because they had gobs of money. We just spent what little we had a little smarter, and made BFF’s with ESPN, ABC, CBS and their talent to integrate Pontiac and its Game Changing Performance Program into their content, both on tv and online. Pontiac was also the first marketer to successfully use currently eligible NCAA athletes in their advertising. Ah, I’m being too modest, we actually helped the NCAA write the rules for this sort of stuff. It worked, too. Before getting cut, Pontiac was the most recognized brand in the NCAA and brand consideration was up over 30% for NCAA viewers versus non-NCAA viewers. All this despite the deeper pockets of our competition: Coke, Nike, AT&T and fellow GM brand giant Chevrolet.

This video is one of our annual hype videos that our clients loved to share/show off around the Ren Cen.