Winning a Gold Effie for a campaign that was effective the prior year is no easy task. Which makes winning one for FIVE years of sustained success across multiple campaigns and launches (Blackline, Black Label, Street, Fat Bob, #Stereotypicalharley, Kid Rock/Rebel Soul, just to name a few) will make you feel pretty darn good. And don't let the power of Harley fool you. Getting the new generation of Young Adult riders to throw a leg over a new H-D bike – when there are so many other options out there – is still a worthy challenge. 

And be sure to check out my work for the H-D Street Launch, some H-D fun we had with Kid Rock, and our “What Will You Leave Ahead?” pitch work here on my site, too. I wanted to give each of them their own little moment in the sun.