Getting celebs next to your product is nothing new. Getting one to use your product in interesting ways while letting her to do her thing – in this case, tattoos – well, that can make for some mighty compelling content to help market a car equipped with a standard household plug. That’s Kat and her Von D Vibe. Together, their stories were shared via numerous mediums and marketing partners (online webisodes, TV, print,  Jimmy Kimmel, Maxim Hot 100 and more) to introduce a new 5-door whose predecessor was driven by old white ladies to a decidedly more diverse, and younger, male target. And yes, that lady in the video in the blue hot pants is none other than Lady Gaga – before she made it big.