My very last H-D brief right before I left VSA asked us to find an emotional way to remind people that riding a Harley-Davidson motorcycle is truly the best way to build or enrich your legacy. And that's a truth – a brand truth, a product truth, and a cultural truth – that transcends generations, and hits home for both current and new riders alike.

That brought us to this simple, yet very powerful and inspiring thought: You influence the future days of others by the way you live your very own today.

And we pushed ourselves to create work that was as breakthrough and iconic as the great Harley work from the '90s. We also pushed us to consider our answer for the very same question we posed to our riders: What will you leave ahead?