With the market for beer, hard ciders and hard seltzers continually growing, A-B was looking for a short-term strategy to consolidate its multiple brand loyalty programs into one cohesive platform.

That’s one way to look at that challenge. The other: Make A-B famous for becoming the leader in customer connections through an innovative, long-term loyalty experience.

With the simple mantra of “great beers, great friends, great rewards” we set out to create the first-ever social loyalty network.

155,000+ site visits in the first month
750,000+ site visits first 6 months
340,000 (45%) converted to registered My Cooler users
Nearly 100,000 purchase receipts uploaded
27 million+ points earned in the first 10 months
6.6+ million points redeemed in the first 10 months