• All About The Work
  • A Little About Me

Jeff Cruz

Chief Creative Officer

  • All About The Work
  • A Little About Me

Night Rider

Don't worry, no Hasselhoff here. But after 112 iconic years, we pulled off the first TV spot ever shot for Harley during the middle of the night. We did it under a huge summer Super Moon, but figured why stop there, so we got a new cover of a relatively well-known track from a little band from Liverpool custom created to boot. Oh, and then it became the highest testing spot in H-D history, too. You just got to love when a plan comes together.