Wasn't all that long ago (even with this campaign being a few years old), you’d get a year and $100 million to launch your brand’s next big thing, and do it with some big TV spots and lots of glossy print. Not anymore. So if you’ve got under $30 million to get the most powerful car under $30 grand out there, you’d better do it in a hurry and in some big ways to at least make it feel big. This is how the Pontiac G8 goes to 0 to its first 60 days. 

Personal faves: Spy Hunter because it was so well received by both the car and gaming/pop culture communities and the ever-so-snarky 8 vs 5.

And the last video is a collection of just about everything we did in those first two months.