Want to be a hero? Help a comic book-loving client get DC to write an original series with their product integral to the story. And that’s Rush City. Pontiac co-created a full-length comic book series with DC that even comic book purists (including our client) embraced. Diego Zhao is Rush, a NYC firefighter who now fights crime with his unique 6th sense, and his equally unique Pontiac Solstice GXP. 007 has his Aston Martin, Rush has “Sam,” complete with machine guns, subway rail attachments, and plenty of extra horsepower. And like any good comic book property, Rush had his own screenplay and video game in the works – until Pontiac's sad demise put the brakes on all that.