It's a classic story: You get a call from a colleague that goes something like this..."So, we shot an interview with a CMO as part of a video series, and we don't know how to make it great...and we've burned through some of the budget already trying to make it great...and hey, you've done a lot of great video and know a lot of great production people,...could you help us make this into something great? So, we called in some huge favors with some of our production friends and did just that – made it great. Even if it is just a simple brand video.